Free tool
WhatsApp API cost calculator
Enter your monthly conversation counts by type and get an estimate of your WhatsApp Business API bill before you subscribe.
Frequently asked questions
How is WhatsApp API cost calculated?
Meta charges per conversation (a 24-hour window), not per message, and the price varies by conversation type and country. Marketing conversations cost more, while service conversations are often free within limits.
What is the difference between conversation types?
Marketing is for offers and campaigns, Utility is for notifications like order confirmations, and Service is for replying to a customer-initiated query. Each type is priced differently.
Are these numbers accurate for my bill?
The tool is an estimate for planning only and uses indicative rates. Actual prices vary by country, Meta updates, and platform plan. For an exact quote, contact the LetsBot team.