WhatsApp error 131049 Message not delivered to keep engagement healthy

Transient — may succeed on retry Meta-side Sending and connection errors

Short answer

WhatsApp did not deliver this message in order to maintain healthy ecosystem engagement. Meta's guidance suggests the cause may be its per-recipient limit on marketing template messages, which can be in effect for differing periods of time.

Checked against Meta docs on 2026-08-24 Official source

Campaign report Cloud API

Sara Delivered
Karl Failed 131049Message not delivered to keep engagement healthy

How to fix it

If you suspect this is the marketing-message limit, wait at least 24 hours before sending the template again.
Expect that sending again may return the same error, since the limit can be in effect for differing periods of time.
See Meta's Per-User Marketing Template Message Limits page for more detail.

Meta's official wording for this code

Description This message was not delivered to maintain healthy ecosystem engagement. Meta's suggested solution If you do receive this error code and suspect it is due to the limit, wait at least 24 hours before resending the template message. Doing so will only result in another error response since the limit may be in effect for differing periods of time. See Per-User Marketing Template Message Limits for additional information.

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Common questions about this code

What does WhatsApp error 131049 mean?

Can I just send the message again?

Yes. This error is transient, and the send may succeed on a retry with no changes.

Is this a problem with my account?

This sits with Meta; there is no direct action on your side.

Still hitting this error?

Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.