WhatsApp error 2388047 Template header formatting is not valid

Needs action from you first You fix this Template creation errors

Short answer

The header of your message template contains formatting WhatsApp does not accept, so the template was refused. This error points at the header alone, not at the body or the footer.

Checked against Meta docs on 2026-08-24 Official source

How to fix it

Open the template and read the error message shown for the header.
Correct the header formatting so it matches what that message describes as valid.
Submit the template for review again.

Meta's official wording for this code

Description Message header format is incorrect. Your message header contains invalid formatting. Meta's suggested solution Refer to the error message for specific details on valid formatting.

Other codes in the same category

Common questions about this code

What does WhatsApp error 2388047 mean?

The header of your message template contains formatting WhatsApp does not accept, so the template was refused. This error points at the header alone, not at the body or the footer.

Can I just send the message again?

Not before the cause is addressed. Complete the steps above, then send again.

Is this a problem with my account?

You resolve this from your own account settings.

Still hitting this error?

Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.