2388040
WhatsApp error 2388040 A template field exceeds its character limit
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Template creation errors
Short answer
One field in your message template is longer than the maximum number of characters allowed, so the template was not accepted. The error message shown with it names the field concerned and the character limit that applies to it.
Checked against Meta docs on
2026-08-24
Official source
- Sara Delivered
- Karl Failed 2388040A template field exceeds its character limit
How to fix it
- Read the error message to see which field is too long and what its limit is.
- Shorten the text in that field until it fits within the limit.
- Submit the template again.
Meta's official wording for this code
Description
Character limit exceeded. A field in your template has exceeded the maximum character limit allowed.
Meta's suggested solution
Refer to the error message for specific details on the affected field and its corresponding character limits.
Other codes in the same category
Common questions about this code
What does WhatsApp error 2388040 mean?
One field in your message template is longer than the maximum number of characters allowed, so the template was not accepted. The error message shown with it names the field concerned and the character limit that applies to it.
Can I just send the message again?
Not before the cause is addressed. Complete the steps above, then send again.
Is this a problem with my account?
You resolve this from your own account settings.
Still hitting this error?
Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.