2388299
WhatsApp error 2388299 Variable at the start or end of template
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Template creation errors
Short answer
Your template was refused because a variable sits at the very start or the very end of the text. WhatsApp does not allow a template to open or close with a variable.
Checked against Meta docs on
2026-08-24
Official source
- Sara Delivered
- Karl Failed 2388299Variable at the start or end of template
How to fix it
- Find the variable placed at the start or the end of the template.
- Add fixed wording before it or after it so the template no longer begins or ends with a variable.
- Submit the template again.
Meta's official wording for this code
Description
Leading or trailing parameters not allowed. Variables cannot be at the start or end of the template.
Meta's suggested solution
Refer to the error message for specific details on valid formatting.
Other codes in the same category
Common questions about this code
What does WhatsApp error 2388299 mean?
Your template was refused because a variable sits at the very start or the very end of the text. WhatsApp does not allow a template to open or close with a variable.
Can I just send the message again?
Not before the cause is addressed. Complete the steps above, then send again.
Is this a problem with my account?
You resolve this from your own account settings.
Still hitting this error?
Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.