WhatsApp error 131050 Recipient opted out of your marketing messages

Permanent — resending the same message will fail About the recipient Sending and connection errors

Short answer

This recipient has chosen to stop receiving marketing messages on WhatsApp from your business, so the message was not delivered. Meta's guidance is not to retry, because messages sent to them will not be received.

Checked against Meta docs on 2026-08-24 Official source

How to fix it

Do not resend messages to this number — they will not be received.
Exclude the number from future marketing campaigns.
Ask support to turn on Meta's notifications for customer message preferences if you want to be told whenever a customer stops or resumes marketing template messages from your business.

Meta's official wording for this code

Description Unable to deliver the message. This recipient has chosen to stop receiving marketing messages on WhatsApp from your business. Meta's suggested solution Do not retry sending messages to this user as they will not be received. To be notified whenever a WhatsApp user stops or resumes delivery of marketing template messages from your business, subscribe to the user_preferences webhook.

Other codes in the same category

Common questions about this code

What does WhatsApp error 131050 mean?

Can I just send the message again?

No. Resending the same message will end in the same error unless something changes.

Is this a problem with my account?

This is about the recipient, not your account.

Still hitting this error?

Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.