131050
WhatsApp error 131050 Recipient opted out of your marketing messages
Short answer
This recipient has chosen to stop receiving marketing messages on WhatsApp from your business, so the message was not delivered. Meta's guidance is not to retry, because messages sent to them will not be received.
- Sara Delivered
- Karl Failed 131050Recipient opted out of your marketing messages
How to fix it
- Do not resend messages to this number — they will not be received.
- Exclude the number from future marketing campaigns.
- Ask support to turn on Meta's notifications for customer message preferences if you want to be told whenever a customer stops or resumes marketing template messages from your business.
Meta's official wording for this code
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Common questions about this code
What does WhatsApp error 131050 mean?
Can I just send the message again?
Is this a problem with my account?
Still hitting this error?
Send us the code and a screenshot and we will read it with you. With LetsBot, the reason each message failed appears next to it in the campaign report instead of a bare number.